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www.SlamDunkRetentionMarketing.com 100% Totally Driven & Committed To Client Retention & About Raja Hireker I can't say that the incredible amount of money I see being wasted each and every day through inept and incompetent advertising and marketing communications... will soon be a thing of the past; it won't - so long as there are marketing professionals applying their lack of brains in doing what they do. That's not being mean or hurtful; it's the truth. Just look at most marketing, most advertising, most written communications... they stink! Even though equipped with formal marketing qualifications (a post grad in marketing some 10 years ago) I found the real wealth in my marketing education was to immerse myself in the marketing champions of old. I studied the old masters like no other marketing people I knew, would. Hopkins, Ogilvy, Collier, Kennedy, Schwartz, Caples... they were the founding fathers of real, direct response communications. I studied their works like I was taking an MBA on the subject. In fact, most Marketing MBA's would be clueless in knowing what it takes to sell and persuade through the written or printed word. I've sat in on 'marketing meetings' where most of the talk was about creating a nice warm fuzzy feeling about the product, about creating brand identity and more talk about image building. Questions I raised, were about... 'is this the best effort that can be put out in order to get this advertising to sell'... or ... 'what do we want this communication to do from the customer's perspective'... but somehow, it's questions like these which get ignored. Why so? It's because... there's no accountability to results. There's no process to boosting a client's long term value. There's no disciplined retention strategy being created. What there IS much of going on, is careless, reckless, ill-thought out 'creative' playing around, indiscriminate tomfoolery... and yes, all of it being with... client money. I abhor that kind of stupid waste... that kind of ignorant disrespect of the marketing and copywriting function... that regurgitated foolishness... those deadly dull, insanely inspid, dramatically boring attempts at connecting and communicating. I've strategised product launches, created direct mail promotions, written specialist websites, autoresponder sequences, reports, campaigns, video scripts, speeches, retention strategies - all packed with that special blend of deep marketing insight and knowledge, coupled together with super, direct response communications. Frankly, the above is a better, scientific, well proven process to getting superior results. And I've done that for a number of clients in different industries - automotive, restaurant, building & home renovation, forex, business services, cleaning, salons, dentist, estate agents, coaching, printing... It's interesting when you read what others have to say about you! On the one hand, it's flattering. (It's always nicer when someone else blows your trumpet for you!) And then, on the other hand, you sometimes think... "are they really talking about me?" Well, below are a number of people 'talking' about their experiences with me. It's their truth. Their experiences. Their accounts of things. (Of course, there's an elaborate story behind each testimonial, each of which, could be turned into a book or a high powered, valuable consulting document!) “Raja knows more about the techniques of persuasion than nine out of ten copywriters. He has a winning style, great determination, huge enthusiasm and unusual ingenuity" That letter you did... we are seeing conversions at 7.8%..... it's like a train... I've never experienced anything like this in all my life. That letter... I'm just dumfounded. ”
Isaac Jon - Ganston Reed Publishing I am literally amazed at the creative head of Raja. As a professional Leadership Consultant, I thought I knew how to purposefully communicate ideas and innovation to potential clients. Raja took my expression to a whole new and inspiring level. His ideas are brilliant. I only have one warning. If you are afraid of growing your business and having the clients of your dreams you best side-step using him. Otherwise, you can be prepared to exponentially increasing your business and stare into the faces of your dream clients. This man is for real."
Stephen McGhee Leadership Consultant www.miracleleader.com
"If there was one copywriter and marketing mastermind I would rather keep under wraps and not share with anyone else it would be Raja. I would dearly love to keep him under 'lock and key' as a full time member of my team. In reality, that's just not possible. Raja's genuine enthusiasm for each project he becomes involved in is overwhelming. He truly ensures everything that can be done IS DONE in order for a promotion to pull its best response possible. One little change Raja put in place with my marketing copy doubled the conversion rate of my subscription website almost overnight. When you find a copywriter like that YOU'LL want to keep him quite too!" “Raja’s copywriting and marketing, is magic and he has used them to great effect for us” Jonathan Jay – Former MD of Europe’s Largest Coaching & Training Organisation, The Coaching Academy "If you need fresh ideas, new ways to sell your products or services, super fresh marketing and copywriting, then you've got to check this guy out. Raja's worked on a number of secret projects for me and I'm pretty reluctant to let others know about him. His work is solid and his word is golden. Plus, he's just a really nice guy. I don't think you'll go wrong in having him help you out in your business".
"Raja, I wanted to write and thank you for all the input, constant support, the strategic thinking and the written copy you have delivered to us in our campiagns to get the Fresh Restaurant product launched across the UK! Working with you has been both an education and inspiring in helping us generate attention and interest with your creative ideas, headlines, sales letters, follow up communications and "the power of the sequence" which really has helped us win new business. Your ability to deliver on time, everytime has proven you truly are the expert we needed and your "reliability" which is so consistent and makes us feel as if we are very special to you and it's as if we are your only client - so yes, we have learnt and gained a tremendous amount and really are serious students of Raja Hireker. Massive thanks for all your help and don't dare hesitate to count on me to genuinely recommend you to anybody who wants to make their business a real super success." Ross Murphy, MD - Fresh Restaurant Marketing
-------------------------------- I won't occupy your mind with much more as it could all turn out to be quite irrelevant. However, if you like, you can get a deeper insight into the way I think, my approach to life, my philosophies... when you go over to: www.Raja-Hireker.Blogspot.com |